{"id":30,"date":"2026-01-21T00:37:57","date_gmt":"2026-01-21T00:37:57","guid":{"rendered":"http:\/\/novagem.com.mx\/about-novagem\/"},"modified":"2026-09-01T16:05:52","modified_gmt":"2026-09-01T16:05:52","slug":"about","status":"publish","type":"page","link":"https:\/\/novagem.com.mx\/en\/about\/","title":{"rendered":"ABOUT US"},"content":{"rendered":"<div class=\"nfd-container nfd-p-lg  nfd-wb-hero__hero-10 is-style-nfd-theme-white wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"nfd-gap-3xl nfd-gap-y-2xl wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-79fb870f wp-block-columns-is-layout-flex\">\n<div class=\"md:nfd-order-2 wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"nfd-gap-2xl wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-5050568f wp-block-group-is-layout-flex\">\n<h1 class=\"wp-block-heading has-xx-large-font-size\">What is the origin of NOVAGEM?<\/h1>\n\n\n\n<h1 class=\"wp-block-heading\">It all began with a fascination: discovering the extraordinary that exists within a gem.<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">NOVAGEM was born from the meeting of gemology, curiosity, and the desire to share a different way of approaching natural gemstones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We believe a gemstone can captivate us with its beauty, but it is when we begin to understand it\u2014observing its interior, discovering how it interacts with light, and learning what makes it unique\u2014that our relationship with it changes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is why NOVAGEM does not begin with a collection. It begins with a way of looking.<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-9760934e\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-c982a6be wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light has-custom-content-position is-position-bottom-right\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;min-height:500px;aspect-ratio:unset;\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"800\" height=\"1200\" loading=\"lazy\" class=\"wp-block-cover__image-background wp-image-784 size-full\" alt=\"\" src=\"https:\/\/i0.wp.com\/novagem.com.mx\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-27-at-7.22.26-PM-edited.jpeg?resize=800%2C1200&amp;ssl=1\" style=\"object-position:100% 37%\" data-object-fit=\"cover\" data-object-position=\"100% 37%\" srcset=\"\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" data-srcset=\"\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"nfd-p-card-lg is-style-nfd-theme-darker wp-block-group nfd-bg-effect-grid is-vertical is-layout-flex wp-container-core-group-is-layout-5050568f wp-block-group-is-layout-flex\" style=\"border-radius:0px;font-style:normal;font-weight:500\">\n<h2 class=\"nfd-text-opacity-80 wp-block-heading\">NOVAGEM<\/h2>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\" style=\"line-height:2\"><span style=\"margin-right: 4px\">\u2713 <\/span>Natural Gemstones<br><span style=\"margin-right:4px\">\u2713<\/span> Knowledge<br><span style=\"margin-right:4px\">\u2713<\/span> Experience<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-container nfd-p-lg  nfd-wb-features__features-16 is-style-nfd-theme-white wp-block-group has-accent-2-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 id=\"filosofia\" class=\"wp-block-heading has-base-midtone-color has-text-color has-link-color wp-elements-1\">OUR PHILOSOPHY<\/h1>\n\n\n\n<div class=\"nfd-gap-3xl wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-79fb870f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"nfd-rounded wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"1600\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/novagem.com.mx\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-27-at-7.22.26-PM-1.jpeg?fit=768%2C1024&amp;ssl=1\" alt=\"\" class=\"wp-image-794\" style=\"aspect-ratio:1;object-fit:cover;object-position:53% 53%\" srcset=\"\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-srcset=\"\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"md:nfd-order-2 wp-block-column is-vertically-aligned-center has-base-midtone-color has-text-color has-link-color wp-elements-2 is-layout-flow wp-container-core-column-is-layout-9ef348b6 wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"nfd-gap-md wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-5050568f wp-block-group-is-layout-flex\">\n<h1 class=\"wp-block-heading has-base-midtone-color has-text-color has-link-color wp-elements-3\" style=\"font-size:2.7em\">Beauty attracts.<\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-base-midtone-color has-text-color has-link-color wp-elements-4\" style=\"font-size:2.7em\">Knowledge reveals.<\/h2>\n<\/div>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">A gemstone is much more than color.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">It is matter formed over millions of years. Structure. Light. Inclusions. Transformation. Rarity. Geological history.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">Understanding these elements does not diminish their mystery.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\"><strong>It delves deeper into it.<\/strong><\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">Gemology provides us with tools to observe what might go unnoticed by the naked eye and allows us to understand why two seemingly similar gems can be profoundly different.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">For NOVAGEM, knowing does not mean ceasing to marvel.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">Means <strong>to marvel more deeply.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-79fb870f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item has-base-midtone-color has-text-color has-link-color wp-elements-5 is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">DECALOGUE<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-1\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">Our approach to gemstones is built around ten principles.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">These are not rules to be admired. They are an invitation to <strong>look more closely, understand better, and discover the extraordinary.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">01 \u2014 Every gem has something to reveal.<\/h2>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">A gemstone is much more than what meets the eye at first glance. Its structure, color, inclusions, optical phenomena, and origin tell a story that may have begun millions of years ago.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">Observing it is merely the beginning. Understanding it allows you to discover everything else.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">02 \u2014 Beauty is the principle, not the criterion.<\/h2>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">Beauty can attract us immediately, but two equally beautiful gems can be profoundly different.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">Quality, rarity, nature, treatments, condition, and gemological characteristics make it possible to go beyond the first impression and form an informed assessment.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">03 \u2014 Knowing Does Not Diminish Wonder<\/h2>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">Understanding how a gemstone forms, why it has a particular color, or how it interacts with light does not dispel its mystery.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">It delves deeper into it.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">For NOVAGEM, knowledge and fascination are not opposites: <strong>The more we understand, the more extraordinary what we observe becomes.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">04 \u2014 WE NEED TO LOOK CLOSER<\/h2>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">Some of the most fascinating characteristics of a gemstone remain invisible to the naked eye.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">A magnifying glass, a light source, or a microscope can reveal inner worlds, inclusions, structures, and unexpected phenomena.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">Learning to look also means learning. <strong>where to look.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">05 \u2014 Comparing Teaches Us to See<\/h2>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">An isolated gem may seem extraordinary to us.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">Placing it next to another allows us to begin to understand why.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">Comparing colors, luster, transparency, inclusions, cuts, qualities, and materials develops something that no catalog can replace: <strong>criterion.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">06 \u2014 NATURAL DOES NOT MEAN PERFECT<\/h2>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">Natural gemstones are the result of extraordinary geological processes, not industrial standards.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">Its variations, inclusions, and particularities are part of its identity.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">Visual perfection does not always determine value, and a seemingly imperfect characteristic can become precisely what makes a gem exceptional.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">07 \u2014 RARITY IS NOT ALWAYS OBVIOUS<\/h2>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">The extraordinary is not necessarily the biggest, the brightest, or the best-known.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">A rare variety, an optical phenomenon, an unusual combination of characteristics, or an exceptional formation can make a gem extraordinary\u2014a rarity that is only revealed when we know what we are looking at.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">08 \u2014 EVERY GEM DESERVES CONTEXT<\/h2>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">A gemstone should not be reduced to a name and a price.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">Its nature, characteristics, provenance (when it can be documented), known treatments, quality, and particularities are part of the information needed to understand it.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">For NOVAGEM, <strong>Providing information is part of presenting a gemstone responsibly.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">09 \u2014 Luxury is also knowing how to recognize.<\/h2>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">Luxury does not lie solely in possessing something exceptional.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">It lies in having access, time, and knowledge to discover it.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">In observing closely. Asking. Comparing. Understanding.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">And eventually choose a gem not only because it is beautiful, but because we know <strong>what makes it extraordinary.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">10 \u2014 A GEM SHOULD BE ABLE TO MOVE YOU<\/h2>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">After observing, analyzing, comparing, and understanding, something deeply personal remains.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">The connection.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">Because knowledge can help us recognize an exceptional gem, but it cannot decide which one will be meaningful to us.<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\">Ultimately, a gem must also evoke something difficult to measure:<\/p>\n\n\n\n<p class=\"has-roboto-serif-font-family wp-block-paragraph\"><strong>the desire to look at it again.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-wb-hero__hero-4 is-style-nfd-theme-white wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"is-style-default nfd-rounded-xl nfd-stretch-cover-child wp-block-cover\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;min-height:60vh;aspect-ratio:unset;\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-block-cover__image-background\" alt=\"\" src=\"https:\/\/images.unsplash.com\/photo-1467810563316-b5476525c0f9?ixlib=rb-4.0.3&amp;ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&amp;auto=format&amp;fit=crop&amp;q=80&amp;w=2000&amp;h=&amp;crop=\" style=\"object-position:50% 100%\" data-object-fit=\"cover\" data-object-position=\"50% 100%\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-header-foreground-background-color has-background-dim-60 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"nfd-container nfd-text-md nfd-gap-xl nfd-p-lg is-style-nfd-theme-darker wp-block-group has-accent-2-color has-text-color has-background has-link-color wp-elements-6 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-e6eb4ad0 wp-block-group-is-layout-flex\" style=\"background-color:#40404000;font-style:normal;font-weight:700;background-image:url(&apos;https:\/\/novagem.com.mx\/wp-content\/uploads\/2026\/09\/Acu.png&apos;);background-position:50% 13%;background-size:cover;background-attachment:fixed;\">\n<h1 class=\"nfd-text-giga nfd-text-contrast nfd-text-balance wp-block-heading has-text-align-center has-accent-2-color has-text-color has-link-color wp-elements-7\">An experience, not a showcase.<\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-79fb870f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-center has-roboto-serif-font-family wp-block-paragraph\">NOVAGEM proposes a different relationship with gemstones.<\/p>\n\n\n\n<p class=\"has-text-align-center has-roboto-serif-font-family wp-block-paragraph\">We want them to be able to observe each other up close. To hold one another. To compare themselves. To examine themselves under different lights. To discover their inner workings through a magnifying glass or a microscope.<\/p>\n\n\n\n<p class=\"has-text-align-center has-roboto-serif-font-family wp-block-paragraph\">We want questions to arise.<\/p>\n\n\n\n<p class=\"has-text-align-center has-roboto-serif-font-family wp-block-paragraph\">Because a gem reveals so much more when it ceases to be merely an object we gaze at from behind a display case.<\/p>\n\n\n\n<p class=\"has-text-align-center has-roboto-serif-font-family wp-block-paragraph\">This idea gave rise to <strong>Know &amp; Glow \u2014 A NOVAGEM Experience<\/strong>, our traveling gem discovering experience.<\/p>\n\n\n\n<p class=\"has-text-align-center has-roboto-serif-font-family wp-block-paragraph\">An encounter where knowledge, observation, conversation, and discovery allow for an approach to the gemological universe in a completely different way.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"is-style-fill wp-block-button\"><a class=\"wp-block-button__link has-accent-2-color has-base-midtone-background-color has-text-color has-background has-link-color has-text-align-center has-large-font-size has-custom-font-size wp-element-button\" href=\"\/en\/knowglow\/\">DISCOVER KNOW &amp; GLOW<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"nfd-pt-lg  nfd-wb-hero__hero-12 is-style-nfd-theme-dark wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"nfd-gap-4xl wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-e6eb4ad0 wp-block-group-is-layout-flex\">\n<div class=\"nfd-container wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"nfd-gap-xl wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-de07aa71 wp-block-group-is-layout-flex\">\n<h1 class=\"nfd-text-giga nfd-text-contrast nfd-text-balance wp-block-heading has-text-align-center\">Our way of understanding luxury.<\/h1>\n\n\n\n<p class=\"has-text-align-center has-roboto-serif-font-family wp-block-paragraph\">For NOVAGEM, luxury lies not only in owning something exceptional.<\/p>\n\n\n\n<p class=\"has-text-align-center has-roboto-serif-font-family wp-block-paragraph\">It is about <strong>knowing how to recognize it.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-roboto-serif-font-family wp-block-paragraph\">In having time to observe.<\/p>\n\n\n\n<p class=\"has-text-align-center has-roboto-serif-font-family wp-block-paragraph\">In being able to ask.<\/p>\n\n\n\n<p class=\"has-text-align-center has-roboto-serif-font-family wp-block-paragraph\">In discovering details that previously remained invisible.<\/p>\n\n\n\n<p class=\"has-text-align-center has-roboto-serif-font-family wp-block-paragraph\">In discovering the history contained within an object formed by nature over millions of years.<\/p>\n\n\n\n<p class=\"has-text-align-center has-roboto-serif-font-family wp-block-paragraph\">And, eventually, in choosing a gemstone not only because it is beautiful, but because we understand what makes it unique.<\/p>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-container nfd-p-lg  nfd-wb-call-to-action__cta-11 is-style-nfd-theme-light wp-block-group has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#d4d4d4\">\n<div class=\"nfd-gap-2xl wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-e6eb4ad0 wp-block-group-is-layout-flex\">\n<div class=\"nfd-gap-lg wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-dacdb2d4 wp-block-group-is-layout-flex\">\n<h1 class=\"wp-block-heading has-xx-large-font-size\">NOVAGEM<\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-xx-large-font-size\">Look closer.<\/h2>\n<\/div>\n\n\n\n<p class=\"has-roboto-serif-font-family has-large-font-size wp-block-paragraph\">Because the more we understand a gem, the more extraordinary it becomes.<\/p>\n\n\n\n<div class=\"md:nfd-items-start nfd-gap-md wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-e6eb4ad0 wp-block-group-is-layout-flex\">\n<div class=\"nfd-text-md wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-79a287d9 wp-block-buttons-is-layout-flex\">\n<div class=\"nfd-btn-wide is-style-outline wp-block-button is-style-outline--2\"><a class=\"wp-block-button__link has-medium-font-size has-custom-font-size wp-element-button\" href=\"\/en\/knowglow\/\">DISCOVER KNOW &amp; GLOW<\/a><\/div>\n\n\n\n<div class=\"nfd-btn-wide is-style-outline wp-block-button is-style-outline--3\"><a class=\"wp-block-button__link has-medium-font-size has-custom-font-size wp-element-button\" href=\"\/en\/portfolio\/\"><strong>EXPLORE THE PREMIUM PORTFOLIO<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1l es el origen de NOVAGEM? Todo comenz\u00f3 con una fascinaci\u00f3n: descubrir lo extraordinario que existe dentro de una gema. NOVAGEM nace del encuentro entre la gemolog\u00eda, la curiosidad y el deseo de compartir una forma diferente de aproximarse a las gemas naturales. Creemos que una gema puede cautivarnos por su belleza, pero es cuando [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"nf_dc_page":"about-novagem","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-30","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NOSOTROS - Novagem<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novagem.com.mx\/en\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NOSOTROS - Novagem\" \/>\n<meta property=\"og:description\" content=\"\u00bfCu\u00e1l es el origen de NOVAGEM? Todo comenz\u00f3 con una fascinaci\u00f3n: descubrir lo extraordinario que existe dentro de una gema. NOVAGEM nace del encuentro entre la gemolog\u00eda, la curiosidad y el deseo de compartir una forma diferente de aproximarse a las gemas naturales. Creemos que una gema puede cautivarnos por su belleza, pero es cuando [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/novagem.com.mx\/en\/about\/\" \/>\n<meta property=\"og:site_name\" content=\"Novagem\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-01T16:05:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/novagem.com.mx\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-27-at-7.22.26-PM-edited.jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/novagem.com.mx\\\/about\\\/\",\"url\":\"https:\\\/\\\/novagem.com.mx\\\/about\\\/\",\"name\":\"NOSOTROS - Novagem\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/novagem.com.mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/novagem.com.mx\\\/about\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/novagem.com.mx\\\/about\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/novagem.com.mx\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/WhatsApp-Image-2026-08-27-at-7.22.26-PM-edited.jpeg\",\"datePublished\":\"2026-01-21T00:37:57+00:00\",\"dateModified\":\"2026-09-01T16:05:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/novagem.com.mx\\\/about\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/novagem.com.mx\\\/about\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/novagem.com.mx\\\/about\\\/#primaryimage\",\"url\":\"https:\\\/\\\/novagem.com.mx\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/WhatsApp-Image-2026-08-27-at-7.22.26-PM-edited.jpeg\",\"contentUrl\":\"https:\\\/\\\/novagem.com.mx\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/WhatsApp-Image-2026-08-27-at-7.22.26-PM-edited.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/novagem.com.mx\\\/about\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/novagem.com.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NOSOTROS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/novagem.com.mx\\\/#website\",\"url\":\"https:\\\/\\\/novagem.com.mx\\\/\",\"name\":\"Novagem\",\"description\":\"Discover the art of gemstone knowledge in an exclusive, invitation-only setting. Experience the elegance of private salons through observation and understanding.\",\"publisher\":{\"@id\":\"https:\\\/\\\/novagem.com.mx\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/novagem.com.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/novagem.com.mx\\\/#organization\",\"name\":\"Novagem\",\"url\":\"https:\\\/\\\/novagem.com.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/novagem.com.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/novagem.com.mx\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/logo-n.png?fit=416%2C203&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/novagem.com.mx\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/logo-n.png?fit=416%2C203&ssl=1\",\"width\":416,\"height\":203,\"caption\":\"Novagem\"},\"image\":{\"@id\":\"https:\\\/\\\/novagem.com.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NOSOTROS - Novagem","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/novagem.com.mx\/en\/about\/","og_locale":"en_US","og_type":"article","og_title":"NOSOTROS - Novagem","og_description":"\u00bfCu\u00e1l es el origen de NOVAGEM? Todo comenz\u00f3 con una fascinaci\u00f3n: descubrir lo extraordinario que existe dentro de una gema. NOVAGEM nace del encuentro entre la gemolog\u00eda, la curiosidad y el deseo de compartir una forma diferente de aproximarse a las gemas naturales. Creemos que una gema puede cautivarnos por su belleza, pero es cuando [&hellip;]","og_url":"https:\/\/novagem.com.mx\/en\/about\/","og_site_name":"Novagem","article_modified_time":"2026-09-01T16:05:52+00:00","og_image":[{"url":"https:\/\/novagem.com.mx\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-27-at-7.22.26-PM-edited.jpeg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/novagem.com.mx\/about\/","url":"https:\/\/novagem.com.mx\/about\/","name":"NOSOTROS - Novagem","isPartOf":{"@id":"https:\/\/novagem.com.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/novagem.com.mx\/about\/#primaryimage"},"image":{"@id":"https:\/\/novagem.com.mx\/about\/#primaryimage"},"thumbnailUrl":"https:\/\/novagem.com.mx\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-27-at-7.22.26-PM-edited.jpeg","datePublished":"2026-01-21T00:37:57+00:00","dateModified":"2026-09-01T16:05:52+00:00","breadcrumb":{"@id":"https:\/\/novagem.com.mx\/about\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/novagem.com.mx\/about\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/novagem.com.mx\/about\/#primaryimage","url":"https:\/\/novagem.com.mx\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-27-at-7.22.26-PM-edited.jpeg","contentUrl":"https:\/\/novagem.com.mx\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-27-at-7.22.26-PM-edited.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/novagem.com.mx\/about\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/novagem.com.mx\/"},{"@type":"ListItem","position":2,"name":"NOSOTROS"}]},{"@type":"WebSite","@id":"https:\/\/novagem.com.mx\/#website","url":"https:\/\/novagem.com.mx\/","name":"Novagem","description":"Discover the art of gemstone knowledge in an exclusive, invitation-only setting. Experience the elegance of private salons through observation and understanding.","publisher":{"@id":"https:\/\/novagem.com.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/novagem.com.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/novagem.com.mx\/#organization","name":"Novagem","url":"https:\/\/novagem.com.mx\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/novagem.com.mx\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/novagem.com.mx\/wp-content\/uploads\/2026\/01\/logo-n.png?fit=416%2C203&ssl=1","contentUrl":"https:\/\/i0.wp.com\/novagem.com.mx\/wp-content\/uploads\/2026\/01\/logo-n.png?fit=416%2C203&ssl=1","width":416,"height":203,"caption":"Novagem"},"image":{"@id":"https:\/\/novagem.com.mx\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/novagem.com.mx\/en\/wp-json\/wp\/v2\/pages\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/novagem.com.mx\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/novagem.com.mx\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/novagem.com.mx\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/novagem.com.mx\/en\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":20,"href":"https:\/\/novagem.com.mx\/en\/wp-json\/wp\/v2\/pages\/30\/revisions"}],"predecessor-version":[{"id":988,"href":"https:\/\/novagem.com.mx\/en\/wp-json\/wp\/v2\/pages\/30\/revisions\/988"}],"wp:attachment":[{"href":"https:\/\/novagem.com.mx\/en\/wp-json\/wp\/v2\/media?parent=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}